MTN, TD Mobile launch affordable FreetelICE 2 smartphone in Nigeria.
MTN and TD Mobile have launched an all new Android smartphone, which has been dubbed the Freetel Ice 2 in Lagos, Nigeria.
According to the company, the new device is designed for the Nigerian market and it is just one of many devices from the stable of Freetel.
The Device
The device is Google GMS certified, meaning that the device meets Google’s performance requirements and properly runs Google Apps. In addition, the device is powered by Google’s most recent Android operating system - Android 7.0 - and comes with the latest software and security updates including Google Play Protect: a newly-developed software which continuously works to keep one’s device, data and apps safe.
The device is pre-loaded with MTN’s latest apps including MTN Music Plus. Additionally, the device is also pre-loaded with Worldreader’s free e-library of 50,000 e-books - an app that enables Nigerians to read their favourite book at no cost, according to a report by Telecompaper.
According to Nigerian Communications Week, the smartphone will sell for about N13,000 ($35), an attractive price-point that is expected to deepen the pace of smartphone penetration in the country.
In addition, all customers who buy the device will also enjoy double data bonus on every data bundle they buy for three months, courtesy of MTN.
Rahul De, MTN’s chief marketing officer speaking on the launch said, “We are excited by this partnership because our focus over the years has been on connecting millions of Nigerians to each other and the world, thus expanding access to information, entertainment and endless opportunities. The affordable Freetel Ice 2 takes us further along this journey, allowing more Nigerians make the transition to smartphones.”
Also speaking at the event, Gozy Ijogun, managing director, TD Mobile, disclosed that the launch of the Freetel Ice 2 is a fitting testimony to the company’s landmark strides in making ICT products and devices accessible, affordable and usable across Africa.
While, Adama Diallo, Google’s head of Nigeria for Android Partnerships, emphasised: “We have been truly impressed by the quality of the Freetel Ice 2 at this price point. We are excited to continue working with ecosystem partners like Freetel, TD & MTN to offer Android devices at every price point and connect more Nigerians to the internet.”
The Freetel Ice 2 goes on sale in Nigeria this September 2017 at all major online and offline retail stores including MTN’s retail outlets.
By Dean Workman
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